I'm in the kitchen, making coffee, as the girls are watching Pokémon in the living room. I glance up at the screen. "Wow," I say to them. "I like her hat."
"Me too!" pipes up The Brawn enthusiastically from the corner, where he had previously been playing with trucks. He then goes on to explain how, I guess?, the character'd had several different hats she could have chosen from, but she went with this particular one because I really have absolutely no idea because he's five years old and I guess he could follow his own train of thought but I jumped off the track a long way back.
The point being, he normally doesn't care much for Pokémon, but there's something about this specific character that grabbed his attention and kept it for at least one episode.
I can't imagine what it could have been.